ThriveX: Elevating Community Engagement in Web3

ReputeX
5 min readJul 15, 2024

--

In the Web3 space, loyalty programs are abundant, often prioritizing short-term engagement at the expense of long-term commitment. These programs overlook the value of dedicated users who consistently participate over time. To address this, a balance must be struck between rewarding immediate participation and recognizing sustained loyalty. That’s where ThriveX comes in. Our comprehensive, long-term metric reflects a user’s dedication to any ecosystem that integrates ThriveX, ensuring that both short-term engagement and long-term commitment are valued. ThriveX is a versatile tool that can benefit any project by identifying loyal users and fostering a deeper, more meaningful connection within their community.

Cumulative Scoring for Continuous Growth

The PTX score is cumulative. This means it steadily grows over time, reflecting your ongoing contributions and engagement within a project’s ecosystem. This system rewards loyalty and incentivizes long-term participation, fostering a more sustainable and rewarding user experience.

It’s in contrast to real-time scores like ReputeX’s HODL scores, which is strongly correlated to the absolute nature of the status quo, a cumulative score offers a comprehensive measure of long-term commitment. Think of it like a video game where you accumulate points and level up through sustained effort. Those points hold value because they reflect the work put in, the number of levels crossed, and the experience points gained. The PTX score considers all your interactions, contributions, and engagement, pushing loyal users to the top and rewarding both new and long-term participants, including early adopters and initial believers whose commitment and contributions are continuously recognized. What’s more is that, unlike other programs, even the simple act of holding tokens for a long period counts as valuable participation and contributes to boosting your score. This way the PTX score fosters a more sustainable and rewarding experience within any integrated ecosystem.

The Pillars of Your PTX Scores

The PTX score isn’t a random number. It’s a calculated metric that considers a diverse set of factors that paint a holistic picture of your value to our ecosystem:

Fortnightly HODL Score: Your HODL scores are averaged over a fortnightly period, meaning that you can participate by holding the tokens of the project, and thus, every fortnight the average of each day’s HODL score is calculated and added to your PTX score. This approach benefits users who consistently hold tokens within the project, reflecting ongoing engagement and commitment to the platform.

Protocol Activity Score: Every action you take within the project’s ecosystem contributes to your score. This factor encapsulates all the on-chain interactions with a protocol and the level of engagement over a fortnight and the quantified score is added up. The more actively you participate, the higher your score climbs.

DAO Contributions: Whether it’s voting upon proposals, creating new ones, providing feedback, or submitting ideas, your active participation in the community is valued and reflected in your PTX scores.

First Interaction Date: This factor acknowledges your tenure within the ecosystem. The longer you’ve been a part of the community, the higher your base score. Loyalty and early adoption are rewarded, encouraging sustained engagement over time.

Time Decay Coefficient: While consistent engagement is heavily rewarded, the PTX score also incorporates a time decay coefficient. This ensures your score reflects your recent activity, encouraging continued participation.

Here’s how it works: If you’re inactive for more than a month, your score will gradually decrease until you resume activity. Holding the token is considered active participation, reinforcing your commitment to the ecosystem. Only when you completely disengage from the ecosystem will your score actively decay. This doesn’t erase all your past contributions, but it motivates you to stay engaged and keep reaping the benefits of a high PTX score.

Project-Specific Utility Scores: While PTX scores reflect a user’s loyalty, they are designed to do much more than that. It can be very easily leveraged to bring in participation in a project’s campaign or any ongoing contests by curating higher rewards for those with higher PTX scores. The resulting outcome of these project campaigns can also be quantified and added back to the PTX scores, creating a positive flywheel effect. A strong PTX score improves your campaign success odds, while active participation in campaigns enhances your PTX scores. These campaigns can range from exclusive staking programs to extensive multi-chain liquidity farming initiatives.

PTX score: A Powerful Tool for Users and Projects

The PTX score isn’t just a point of pride. It unlocks a range of benefits for both users and projects within our ecosystem

Benefits for Projects:

  • Identify Loyal Users: PTX scores help projects identify and reward their most loyal users, fostering a sense of community and trust. This enables them to target marketing efforts more effectively and build stronger relationships with a valuable user base. Thus, helping projects reiterate quickly to find ideal product market fit.
  • Aspirational Leaderboard: Projects can implement an actual leaderboard that showcases top scorers, inspires others, and encourages active participation throughout the ecosystem. This transparency can motivate users to strive for higher PTX scores and engage more deeply with the project.
  • Reward Active Participation: Projects can offer exclusive rewards and incentives tailored to PTX scores, enhancing user retention and engagement. This approach acknowledges and rewards loyal users and encourages ongoing participation by providing tangible benefits that reflect users’ commitment to the ecosystem.
  • Exclusive Beta Access: High-scoring users can gain early access to exclusive features, providing them with a firsthand look at upcoming developments. This initiative not only rewards their loyalty but also encourages active participation in shaping future innovations through valuable feedback. By involving top users in feature previews, projects can gather valuable feedback from actual potential users, enabling them to refine and optimize their offerings based on real-world insights. This process fosters continuous improvement and enhances overall user satisfaction.

Benefits for Users:

  • Enhanced Loyalty Rewards: Your high score grants you access to exclusive benefits and rewards. This could include discounts on services, early access to new features, or even higher voting delegation odds within the ecosystem.
  • Tailored User Experiences: Based on your score, your experience within the ecosystem can be tailored to fit your needs. This creates a more personalized and rewarding experience for all users.
  • Voice in Development: High-scoring users can participate in exclusive beta programs to provide valuable feedback on upcoming features. This direct involvement allows users to influence the direction of future developments, ensuring that projects meet the needs and preferences of their community.

The PTX score is more than just a metric — it’s a testament to your dedication and involvement in a project’s ecosystem. ThriveX is designed to create a sustainable and enriching user experience, ensuring your loyalty and efforts are recognized and rewarded.

If you’re part of a project looking to boost engagement and reward loyalty, reach out to us about integrating ThriveX. And users, if you love a community and wish to grow it, make sure to spread the word about ThriveX!

ThriveX support for Aave is live! Aave ecosystem users can visit reputex.io and check their PTX scores. See how your contributions are making an impact within the Aave community!

Join us on this journey to redefine how we measure and celebrate true engagement in the Web3 world. Together, we can thrive and build a resilient ecosystem that benefits everyone involved. Follow us on X for the latest updates and developments about ThriveX!

--

--

ReputeX

ReputeX: The Modular Reputation Layer | Curating the universally applicable reputation metrics, today.